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スポンサーシップ効果判定

One of the biggest benefits of participating in sport sponsorship is the exposure of your brand in sport and its news broadcasting. In order to evaluate the ROI of sponsorship, the most common way used in the marketing and advertising industries is measuring sponsorship value as advertisements by converting the brand exposure on media into the value of commercials. From the service of Nihon Monitor, you can expect the highest quality, considering our strong and consistent history in sponsorship research. You can also take advantage of this sponsorship assessment service to demonstrate your future sponsorship opportunities and estimate the potential impact on your brand.

Major Subjects of Our Brand Exposure Research

Our research covers all sport programs and related news aired in Japan. The subjects of our research include advertisements in stadiums and arenas (including LED boards), your brand logo on players' apparels, goal tapes, drink bottles, and telops on the TV screen. As well as our sponsorship research, you are able to assess the placement of your products in TV programs such as dramas and comedy shows. Your brand exposure is measured based on the length, times, size, position and clearness of the exposure on the screen.

ニホンモニタースポンサーシップ効果測定システム

N-SEE System(Nihonmonitor Sponsorship Effectiveness Evaluation System)
Nihon Monitor has built a comprehensive database of all TV programs in Japan and dedicated to sponsorship research for more than 20 years. In order to realize more accurate and efficient research on sport sponsorship, we are going forward by bringing in a new image analysis technology in addition to our traditional manual research.

Magellan is a world-standard exposure analysis system, which is used in many advanced countries in the sport sponsorship field such as England, US, Italy, Spain, and more. Magellan is a reliable commercial programming, which is built on a latest geometrical picture recognition technology that provides you with consistent analysis.

Evaluation of Product Placements

We can examine the exposure of your products such as car, cell phone, drink, and home electronics in TV dramas or comedy shows.
Take advantage of this service as a report of your product placement.

Contact Us:
NIHON MONITOR Co.,Ltd. <Department of TV Sport Information>
E-mail tvsp@n-monitor.co.jp


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